Ọrụ Mmemme Mgbasa Ozi Ederede Akwụkwọ: Out Here It's Dew bụ mgbasa ozi mmemme e mepụtara maka otu ụdị mmanya na-agba afụfụ (carbonated soft drink) nke a chọrọ iji rute ndị hụrụ mmasị n'ihe gbasara mbara igwe n'akụkụ Midwest nke United States. Mmemme a na-agba ndị mmadụ ume ka ha ṅụọ mmanya ahụ mgbe ha na-achụ nta, na-akụ azụ, na-ekwo ụgbọ mmiri ma na-eje njem ije ụkwụ n'ọhịa. Mmemme a malitere site n'ọfa nke na-akwụghachi iri dollar abụọ ($20) maka akwụkwọ ikike ịchụ nta na ịkụ azụ nke afọ 2020. Ọrụ nse foto e mere wuru nnukwu ọba onyonyo maka ebe ahịa, mgbasa ozi na sistemụ mmezu ahịa (social media), na mgbasa ozi n'èzí ụlọ. A họọrọ otu ebe iji gosipụta mmalite oge opupu ihe ubi, oge okpomọkụ, na oge mgbụsị akwụkwọ n'otu ogbako nsefoto.
Aha oru ngo : Out Here Its Dew , Aha ndị na-emepụta ya : PepsiCo Design and Innovation, Aha onye ahịa : PepsiCo Design & Innovation .
Ihe ukwu a bu ihe nmeri nke mmeri ọla n’igwe n’iru ahia, ire ahia na nkwuputa nkwurita okwu. Ga-ahụrịrị ihe ngosi ndị na-enye ihe nrịba ama maka ọla kọpa iji chọpụta ọtụtụ ihe ọhụụ, ọhụụ, nke mbụ na okike, ahịa na nkwukọrịta ọrụ.