Ngwugwu Nri Nkịrị Off the Eaten Path bụ nhazi ngwugwu maka ụdị nri nkịrị dị elu nke sitere n'ihe ọkụkụ. Nri nkịrị ndị a jikọtara ezigbo akwụkwọ nri dịka chikpi, agwa ojii na azịza n'ụzọ ngwakọta na-atụghị anya ya. Ngwugwu ahụ na-enye akara ahịa ahụ njirimara anya jikọrọ ọnụ n'ihe niile e ji ya eme. Ebumnuche nhazi ahụ bụ inyere akara ahịa ahụ aka ịpụta ìhè n'ime ngalaba nri nkịrị dị mma maka ahụike nke juputara na asọmpi. Otu obere ìgwè ndị na-azụ ahịa sonyere na usoro mmepe ahụ ma nye nzaghachi na nkeji ọ bụla. Ntinye aka nke ndị na-azụ ahịa duziri mkpebi nhazi ndị ahụ ma kwado ahụmahụ akara ahịa na-agbanwe agbanwe.

Aha oru ngo : Off the Eaten Path, Aha ndị na-emepụta ya : PepsiCo Design and Innovation, Aha onye ahịa : PepsiCo Design and Innovation.

Designskpụrụ dị mma mepụtara uru maka ọha mmadụ. Kwa ubochi anyi n’egosiputa ihe nlere puru iche nke n’egosiputa lence kachasi nma. Taa, anyị nwere obi ụtọ igosipụta atụmatụ mmeri nke na-eme ezigbo mgbanwe. Anyị ga-egosipụta ọtụtụ atụmatụ dị egwu ma na-akpali akpali kwa ụbọchị. Gbalia ileta anyi kwa ubochi iji kirie ihe omuma ohuru ohuru na oru ndi okacha amara n’uwa dum.