Ọrụ Mmemme Mgbasa Ozi Ederede Akwụkwọ: Out Here It's Dew bụ mgbasa ozi mmemme e mepụtara maka otu ụdị mmanya na-agba afụfụ (carbonated soft drink) nke a chọrọ iji rute ndị hụrụ mmasị n'ihe gbasara mbara igwe n'akụkụ Midwest nke United States. Mmemme a na-agba ndị mmadụ ume ka ha ṅụọ mmanya ahụ mgbe ha na-achụ nta, na-akụ azụ, na-ekwo ụgbọ mmiri ma na-eje njem ije ụkwụ n'ọhịa. Mmemme a malitere site n'ọfa nke na-akwụghachi iri dollar abụọ ($20) maka akwụkwọ ikike ịchụ nta na ịkụ azụ nke afọ 2020. Ọrụ nse foto e mere wuru nnukwu ọba onyonyo maka ebe ahịa, mgbasa ozi na sistemụ mmezu ahịa (social media), na mgbasa ozi n'èzí ụlọ. A họọrọ otu ebe iji gosipụta mmalite oge opupu ihe ubi, oge okpomọkụ, na oge mgbụsị akwụkwọ n'otu ogbako nsefoto.

Aha oru ngo : Out Here Its Dew , Aha ndị na-emepụta ya : PepsiCo Design and Innovation, Aha onye ahịa : PepsiCo Design & Innovation .

Designskpụrụ dị mma mepụtara uru maka ọha mmadụ. Kwa ubochi anyi n’egosiputa ihe nlere puru iche nke n’egosiputa lence kachasi nma. Taa, anyị nwere obi ụtọ igosipụta atụmatụ mmeri nke na-eme ezigbo mgbanwe. Anyị ga-egosipụta ọtụtụ atụmatụ dị egwu ma na-akpali akpali kwa ụbọchị. Gbalia ileta anyi kwa ubochi iji kirie ihe omuma ohuru ohuru na oru ndi okacha amara n’uwa dum.