Ọrụ Bụ Isi: Ngwugwu Nri Nta Ederede Akwụkwọ: Lay's Love bụ nhazi ngwugwu emere maka ụdị ụtọ nri nta abụọ e mepụtara naanị nwa oge na India, Lay's Herby Crush na Lay's Cheesy Love. Ngwugwu ọ bụla na-egosi aka e jide n'ọdịdị ọkara obi, nke mere na mgbe e tinyekọtara ngwugwu abụọ n'akụkụ ibe ha, ha na-emeju obi ahụ ma jikọta ụtọ abụọ ahụ ọnụ. Mkpụrụedemede mara mma dị n'etiti akpa ahụ na-akpọ aha ụtọ nri ahụ. N'azụ ihe osise aka ọ bụla, e nwere onyinyo nke di na nwunye na-eje ije n'ụsọ osimiri, osisi nkwụ, na igwe ojii dị nro. Emere nhazi ọmarịcha a iji gosipụta ọdịnaya enyi na ịhụnanya n'etiti ndị na-eri nri na-eto eto.

Aha oru ngo : Lay's Love, Aha ndị na-emepụta ya : PepsiCo Design and Innovation, Aha onye ahịa : .

Designskpụrụ dị mma mepụtara uru maka ọha mmadụ. Kwa ubochi anyi n’egosiputa ihe nlere puru iche nke n’egosiputa lence kachasi nma. Taa, anyị nwere obi ụtọ igosipụta atụmatụ mmeri nke na-eme ezigbo mgbanwe. Anyị ga-egosipụta ọtụtụ atụmatụ dị egwu ma na-akpali akpali kwa ụbọchị. Gbalia ileta anyi kwa ubochi iji kirie ihe omuma ohuru ohuru na oru ndi okacha amara n’uwa dum.