Ngwugwu Nri Ihe Nchọputa Onye Mmemme Gbanwe Ụtọ nke Lay's bụ nhazi ngwugwu nri e mere maka mmemme okpomọkụ nke wetara ụtọ Funyuns na Doritos n'ime chips Lay's. Ngwugwu a jikọtara nhazi akpa Lay's nke ugbu a na agba ụlọ ọrụ nke ụtọ ọ bụla: anụnụ maka Cool Ranch na ndụ maka Funyuns. Ụkpụrụ nke okirikiri gbara gburugburu na-echetara oyiyi mbụ nke chips na-egosiputa mmekorita dị n'etiti ụlọ ọrụ abụọ ahụ. E mekwara nhazi ngwa mmemme onye mmemme jikọtara ọnụ ma ziga ya nye ndị ama ama na mgbasa ozi iji malite mkparịta ụka gbasara mmemme ahụ.

Aha oru ngo : Lay's Flavor Swap Influencer Kit, Aha ndị na-emepụta ya : PepsiCo Design and Innovation, Aha onye ahịa : .

Designskpụrụ dị mma mepụtara uru maka ọha mmadụ. Kwa ubochi anyi n’egosiputa ihe nlere puru iche nke n’egosiputa lence kachasi nma. Taa, anyị nwere obi ụtọ igosipụta atụmatụ mmeri nke na-eme ezigbo mgbanwe. Anyị ga-egosipụta ọtụtụ atụmatụ dị egwu ma na-akpali akpali kwa ụbọchị. Gbalia ileta anyi kwa ubochi iji kirie ihe omuma ohuru ohuru na oru ndi okacha amara n’uwa dum.