Ngwugwu Nri Ihe Nchọputa Onye Mmemme Gbanwe Ụtọ nke Lay's bụ nhazi ngwugwu nri e mere maka mmemme okpomọkụ nke wetara ụtọ Funyuns na Doritos n'ime chips Lay's. Ngwugwu a jikọtara nhazi akpa Lay's nke ugbu a na agba ụlọ ọrụ nke ụtọ ọ bụla: anụnụ maka Cool Ranch na ndụ maka Funyuns. Ụkpụrụ nke okirikiri gbara gburugburu na-echetara oyiyi mbụ nke chips na-egosiputa mmekorita dị n'etiti ụlọ ọrụ abụọ ahụ. E mekwara nhazi ngwa mmemme onye mmemme jikọtara ọnụ ma ziga ya nye ndị ama ama na mgbasa ozi iji malite mkparịta ụka gbasara mmemme ahụ.
Aha oru ngo : Lay's Flavor Swap Influencer Kit, Aha ndị na-emepụta ya : PepsiCo Design and Innovation, Aha onye ahịa : .
Ezigbo njiri a bụ mmeri nke nturu ugo na asọmpi ịcheche. Ga-ahụrịrị na ọ ga-ahụ ihe nrịba ama nke ndị nrụpụta ihe nrịba ama iji chọpụta ọtụtụ ọrụ ọhụụ, ọhụụ, nke mbụ na okike.