Ọrụ Isi: Ngwugwu Nri Ederede Akwụkwọ: Mkpọsa Lay's Smiles bụ atụmatụ ngwugwu nri e wepụtara na Rọshịa. Nnukwu ihuọma na-amụmụ ọnụ ọchị bụ isi ihe onyonyo dị n'elu ngwugwu ọ bụla. Ngwugwu ahụ na-edobe njirimara onyonyo Lay's a maara ama na akara agba ndị na-egosi ụtọ nri ngwaahịa ahụ. A na-egosikwa n'elu ngwugwu ahụ nkwado enyere Mmemme Enyi na Enyi nke Best Buddies Foundation. A na-enye otu ruble maka ngwugwu ọ bụla a zụtara na-aga na mmemme ahụ. Ebumnuche ya bụ ikesa ozi ọma na iwepụta akara ahịa ahụ dịka nke nwere ebumnuche doro anya.

Aha oru ngo : Lay's Smiles Campaign, Aha ndị na-emepụta ya : PepsiCo Design and Innovation, Aha onye ahịa : .

Designskpụrụ dị mma mepụtara uru maka ọha mmadụ. Kwa ubochi anyi n’egosiputa ihe nlere puru iche nke n’egosiputa lence kachasi nma. Taa, anyị nwere obi ụtọ igosipụta atụmatụ mmeri nke na-eme ezigbo mgbanwe. Anyị ga-egosipụta ọtụtụ atụmatụ dị egwu ma na-akpali akpali kwa ụbọchị. Gbalia ileta anyi kwa ubochi iji kirie ihe omuma ohuru ohuru na oru ndi okacha amara n’uwa dum.