Ọrụ Isi: Ngwugwu Nri Ederede Akwụkwọ: Mkpọsa Lay's Smiles bụ atụmatụ ngwugwu nri e wepụtara na Rọshịa. Nnukwu ihuọma na-amụmụ ọnụ ọchị bụ isi ihe onyonyo dị n'elu ngwugwu ọ bụla. Ngwugwu ahụ na-edobe njirimara onyonyo Lay's a maara ama na akara agba ndị na-egosi ụtọ nri ngwaahịa ahụ. A na-egosikwa n'elu ngwugwu ahụ nkwado enyere Mmemme Enyi na Enyi nke Best Buddies Foundation. A na-enye otu ruble maka ngwugwu ọ bụla a zụtara na-aga na mmemme ahụ. Ebumnuche ya bụ ikesa ozi ọma na iwepụta akara ahịa ahụ dịka nke nwere ebumnuche doro anya.
Aha oru ngo : Lay's Smiles Campaign, Aha ndị na-emepụta ya : PepsiCo Design and Innovation, Aha onye ahịa : .
Ihe ukwu a bu ihe nmeri nke mmeri ọla n’iru n ’ulo, ulo na mpi n’ ulo oru. Ga-ahụrịrị ihe nrịbaama nke nenweta ihe nrịba ama nke ọla kọpa iji chọpụta ọtụtụ ihe ndị ọzọ, ihe ọhụụ, ihe okike na nke okike, ụlọ na arụpụta ihe eji arụ ọrụ.
