Njirimara Ọha (Brand Identity) NYC Deal bụ njirimara ọha e mepụtara maka ụlọ ahịa 99 cent dị na New York City. Njirimara a gbadoro ụkwụ n'akara ọnụ ahịa dị ike nke edobere na ntụgharị akụkụ, na-echetara mmegharị nke akara ndị na-akwụ n'elu nke ndị ahịa na-eru aka na ya iji mee ka ọ kwụsie ike tupu ha agụọ ya. Akara ahụ e tụgharịrị enye ohere ka ọnụ ahịa 99 cent bụrụ ozi kachasị doo anya nke njirimara a. Ihe ndị ọzọ na-akwado ya na-egosipụta ngwaahịa ndị a na-ere n'ụlọ ahịa ahụ. Ihe e bipụtara e ji igwe bọ̀tà lezaa (digital laser printing) mee ya, ebe akpa ndị a na-ebu (tote bags), uwe elu, na ihe ndị ọzọ e ji akwa mee ha na-eji usoro mkpọba ntụpọ (screen printing) iji nweta ude na-adịgide adịgide.

Aha oru ngo : NYC Deal, Aha ndị na-emepụta ya : Chi Hao Chang, Aha onye ahịa : School of Visual Arts.

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