Njirimara Ọha (Brand Identity) NYC Deal bụ njirimara ọha e mepụtara maka ụlọ ahịa 99 cent dị na New York City. Njirimara a gbadoro ụkwụ n'akara ọnụ ahịa dị ike nke edobere na ntụgharị akụkụ, na-echetara mmegharị nke akara ndị na-akwụ n'elu nke ndị ahịa na-eru aka na ya iji mee ka ọ kwụsie ike tupu ha agụọ ya. Akara ahụ e tụgharịrị enye ohere ka ọnụ ahịa 99 cent bụrụ ozi kachasị doo anya nke njirimara a. Ihe ndị ọzọ na-akwado ya na-egosipụta ngwaahịa ndị a na-ere n'ụlọ ahịa ahụ. Ihe e bipụtara e ji igwe bọ̀tà lezaa (digital laser printing) mee ya, ebe akpa ndị a na-ebu (tote bags), uwe elu, na ihe ndị ọzọ e ji akwa mee ha na-eji usoro mkpọba ntụpọ (screen printing) iji nweta ude na-adịgide adịgide.
Aha oru ngo : NYC Deal, Aha ndị na-emepụta ya : Chi Hao Chang, Aha onye ahịa : School of Visual Arts.
Ihe ukwu a bu ihe nmeri nke mmeri ọla n’iru n ’ulo, ulo na mpi n’ ulo oru. Ga-ahụrịrị ihe nrịbaama nke nenweta ihe nrịba ama nke ọla kọpa iji chọpụta ọtụtụ ihe ndị ọzọ, ihe ọhụụ, ihe okike na nke okike, ụlọ na arụpụta ihe eji arụ ọrụ.
